Health

Over exposure to the sun is dangerous and is one of the primary causes of all cancers - skin cancer. Australia has the highest rate of skin cancer in the world with 2 in 3 people developing some form of skin cancer in their lives. Anyone can be at risk of developing skin cancer, though the risk increases as you get older.

The majority of skin cancers in Australia are caused by exposure to UV radiation in sunlight. A child's skin is more fragile than an adult's and research has shown that overexposure to the sun during childhood multiplies the risk of developing skin cancer in later life by four times.

Sunburn has been associated with melanoma, the most deadly form of skin cancer. In the summer months many adults, teenagers and children are sunburnt when they are taking part in water sports and activities at the beach or pool.

People are also sunburnt on cooler or overcast days when they mistakenly believe UV radiation is not as strong. This is untrue – you can still be sunburnt when the temperature is cool. Sun exposure that doesn't result in burning can still cause damage to skin cells and increase your risk of developing skin cancer. The good news though is that most skin cancers are preventable with proper care and protection. 

We take these facts seriously. We want only the very best for our children and ourselves, and therefore decided to import only the very best that Australia has to offer.

The Cancer Council Australia recommends the following sun protection tips for all the family:

• Take particular care when UV radiation levels are at their highest (between 10 am and 3 pm) - plan your activities around these times where possible.
• Make use of natural and built shade wherever possible.
• Wear protective swim, active and normal wear clothing. 
• Wear broad-brimmed and swimming hats. 
• Wear close-fitting sunglasses (look for glasses that meet the Australian Standard) Soon available on this site. 
• Use broad spectrum, water resistant SPF30+ sunscreen. Also soon available on this site